Fact: Due to the collection of email addresses via the PSAT and PLAN, schools are able to reach out to more and more potential applicants via email.
Fact: A key deciding factor for many admissions reps is how well you can communicate the “Why xxx school question.”
What you should do: When you visit schools or explore schools via the web, be sure to keep an eye out for programs, professors or clubs that interest YOU in particular. Take notes (so you don’t forget), and don’t forget to communicate your knowledge in essays and interviews
Fact: Schools are very focused on “increasing access” to minority groups, first generation students going to college, international students, etc.
Rationale: Schools are looking for diverse classes- not just diverse students What you should do: If you are identified with a minority group, be sure to include it on your application. Also, get involved with something that reflects a connection to the minority group you are claiming to belong to (ie Latino Association, African Association, etc.)
Fact: The SAT scores are often judged in “bands,” especially when combined with a top transcript. So, for example, Penn considers 1400-1600 a “band.” Below that 1400 and you are in a different category, but anywhere within the 1400-1600 is considered a strong score.